Research 1

Source: 

HOW TO USE 10 PSYCHOLOGICAL THEORIES TO PERSUADE PEOPLE 

http://www.fastcompany.com/3030173/work-smart/how-to-use-10-psychological-theories-to-persuade-people

My Topic: 
: Psychological skills are necessary to diplomats to persuade other countries' representatives.

What I hope to learn from this source:
I want to know kinds of psychological theories to persuade people.

Notes:
1. Amplification Hypothesis - When you express with certainty a particular attitude, that attitude hardens. The opposite is true as well: Expressing uncertainty softens the attitude.

2. Conversion Theory - The minority in a group can have a disproportionate effect on influencing those in the majority. Typically, those in the majority who are most susceptible are the ones who may have joined because it was easy to do so or who felt there were no alternatives. Consistent, confident minority voices are most effective.

3. Information Manipulation Theory - This theory involves a persuasive person deliberately breaking one of the four conversational maxims. These are the four:

4. Priming - You can be influenced by stimuli that affect how you perceive short-term thoughts and actions. Here’s a really smart example from Changing Minds:

5. Reciprocity Norm - A common social norm, reciprocity involves our obligation to return favors done by others.

6. Scarcity Principle - You want what is in short supply. This desire increases as you anticipate the regret you might have if you miss out by not acting fast enough.


Final Thoughts:
Based on this source, I was able to be sure of my opinion. I also found many examples of psychological skills - which can be used in writing.